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Nick W - Whether it contributes £2.8m or £1.8m - it would certainly be a step in the right direction. At an average net vat increase per match of £12 we'd have to sell 233,000 tickets each season to realise an additional £2.8m. I realise that early cup exits this season haven't helped but most seasons we seem to have around 29-30 home games. That would represent an average home attendance of about 7800 - which taking into consideration some of the lesser attended cup matches - seems like a realistic figure.

OI - to be fair to me - I'm not running the Club and I definitely don't have the data. I have no idea whether we would increase revenue and/or gross margin by hiking the average ticket price by £12 (net vat) - hence my suggestion that the Club undertake some market research. I'm throwing some ideas out there - some of which will be crap but others might have merit. The idea of a timed auction could start with say the best 1000 seats. A reserve/opening bid could be put on each seat at the current amount we receive and the timed auction could be over a 21 day period. You could bid on the basis of any unallocated seat and then pay a premium of say 20% on top to be allotted the seat you currently sit in. There are lots of timed auction platforms out there, through which such a process could take place (saleroom.com & eayliveauctioneers etc).

Two "posh" seats in front of me are now non-ST and seem to be sold every game, though the last occupants disappeared at half time, which may be a comment on the entertainment offered. Any proposal to raise revenue runs the risk of failing but that doesn't mean we should never try anything.

If you are referring to the centre block of the West Stand as 'posh" I sit there near the press box. I have made my ticket available for resale 3 times this season and it got sold once. Not sure the demand is there

The office on the ground floor was listed for rental somewhere, not sure if there has been any interest. A question to ask at ‘meet the board’ maybe. Also, third floor move was possible from the insurance moneys, it was mentioned somewhere but can’t remember where.

It's opportunity cost re the 3rd floor. Even if the insurance covered the cost of the work that floor was built in order to be a revenue generator and now it's offices. Literally millions of pounds down the drain.

Trigger - it might turn out a failed experiment but it would be reversible the next season and would act as JG's market research. When the posh tickets are freed they do seem to get sold, mostly to people who would pay full price. Whilst I don't want to charge everyone £12 (or £14 or £20) more per game we shouldn't dismiss every way of raising revenue.

I believe the main office on the ground floor should now be converted to a lounge for use on a match day by supporters in the South Stand. That will become revenue generative. Already has toilet facilities. From memory: Needs creation of one new door and closing of another one to prevent access to tunnel area.

Nick, I would expect the relocation to third floor would be covered by the insurance policy the club has.

OI - agreed 👍

Spit, from your post, rearrange deckchairs and titanic springs to mind😂😂

We seem to be missing the point, that if we were to sell out and relinquish fan ownership, the new owner wouldn’t be asking if we would mind seat/merchandise/hospitality being increased, they would be looking to get the returns they need on their investment. If we currently need to increase prices to prevent a loss I’m assuming that it would take a greater increase to return a profit. I guess we will find out soon enough what the current financial state of our club is, and I’m not expecting that it is great. On another subject, would anyone know what the cost of fitting out the third floor as club offices was, or how we decided that it was a good use of our budget? I understand about the potential flood risk that exists on the ground floor, but cost of moving up to the third floor must have been substantial, perhaps a sizeable piece of our loss in the last financial year?

Probably too late to rearrange seats in the ground.but real thought should of been introduced at the beginning that a very expensive stand should have no concession.

Give it another few months and Slow train wins his bet with OI from 18 months ago by default 😂

That's the problem with reducing or eliminating the concession TF

What about those pensioners who only go for the posh seats because the discount makes it affordable for them and otherwise the posh seats may go unsold?

All those defeats to non league clubs in the FA Cup haven't helped.

I have a hospitality season ticket which for me is not value for money this year so I don’t know what I’m going to do next season. Until this year I had a ST which didn’t include food, but this year we had to have the food option which cost around £600 more (maybe more , can’t be arsed checking). However the food is awful and as I don’t drink I usually give the 2 drinks tokens away! All that said I agree that hospitality season tickets should all be the same adult price regardless of age. Think that should just be hospitality though, not elsewhere in the ground.

a4e - there are pensioners who are not well off so I approve of concessions, I'd just do away with them for those who can afford the posh seats. Plenty of non-posh seats elsewhere.

JG - interesting idea but do you think our ticketing system could cope with it? And if it could (negligible chance in my opinion) do you do individual seats, I'd pay full whack, no discount, for my seat, probably 200 less for most others in the row. I get the impression you are a 'big picture' thinker, I spent most of my career trying to turn such big pictures into something that actually worked so I have a different view.

OI - I generally agree with you on things, but on the ST discounts for pensioners, I’m not so sure - OK, I’m very very lucky that I don’t have a mortgage, and I’ve got a work pension as well as my state pension, so for me, a discounted ST is unnecessary (yes, I know that I could choose to donate money to the club…), but I’d say the majority of people in their 20s and 30s pay crazy amounts of rent (typically around £1,200 per month, and that’s not including bills or food, etc) before then having to pay full whack for a ST. In my situation, it would be fairer for a young person to have my discount and for me to pay the full amount, but it’s only my opinion based on my own personal circumstances…

RK- you mean that you don’t think that the plan to auction off next year’s season tickets will save us all? surely you can see that seats for a struggling L2 side (next year) will be the hottest ticket in town- forget the Royal Opera House- Plough Lane is going to be the the beating heart of London’s entertainment landscape!!!

Is there a silver bullet? Our thinking g originally was that it was the guts of the West Cappagh stand but that was about ten yearsago now, when losses written off by owners was a fair bit smaller than they are now. I can't see anything realistic in Gaity's posts. I want the DTb to provide feedback on their strategy to fund or eliminate operating losses, but it's been a while since the partnership (?) idea was mooted

Anyone who thinks ticket prices have risen by just 50p over the last few seasons must have been in a coma or something - I realise prices of everything are falling for all of you over the pond (or so we are led to believe…), but here in Blighty that’s definitely not the case… 🤷🏻‍♂️🙄