OI - if we don't wish to put much reliance on any data from market research we could consider auctioning season tickets. I believe we currently have 5000+ season ticket holders. We could limit this next season to say 4500 in order to create a bit of competition and a sense of urgency. The Club could then run a timed auction for these tickets in batches.

Dundonald - apologise for delayed response. I was informed a couple of seasons back that our average bum on seat revenue was £14. Since then we've had a bit of an increase - hence I've assumed £14.50. Remember this is a net vat amount and its an average and therefore includes Concessions and Children. On average we play around 30 home games per season (inc: Cup matches) with a total attendance of around 240,000 i.e. circa £3.5m. But someone might have a more up to date figure.

A concessions corner sounds all kinds of fun I do not wanna be sat next to that 😅

I wonder if the loyalty card type thing would work with season tickets? As other say the discounts are generous, so would being less sacrifices in giving discounts on ticket prices, in exchange for discounted goods, beer, food and club shop discounts be a better use of using price reductions. A seat is a seat, it has a maximum value, and no value at the same time, with variables in between. If the seat could generate maximum value, at the cost of discounts on products, the products could in themselves be more useful in raised revenue, through targeted marketing. It's the Nectar card thing. It's surprisingly common seeing people buying the "on offer" goods that no doubt has been used to both shift desired stock, but does so knowing that suppliers are generally on board in knowing certain goods they will get a good margine on too at various times.

Stuart - just remove concessions from the Premium West Stand blocks (East Stand as well perhaps?). If you can afford the posh bit then pay the full price but help any that need to move out of those blocks to find good seats elsewhere. If JG is correct, there will be a queue ready to buy up any premium seats.

I don't think JG's ideas, such as increased ticket prices and a major rights issue, would work but I think it useful to have them out there as part of a discussion. They are probably more valid than the concept of the EFL imminently stopping being a group of loss making companies, supported by their owners.

I have always believed that people at pension age should benefit from concessions price. It’s the principle for me that these people have paid into the system, most will have paid full price when employed and we should be looking after them at thier time in life.

I disagree with the majority of what JG says, however I have said before that if we want to remain fan-owned and be sustainable, we all have to pay more either with tickets, food & drink, merchandise and hospitality. How we do it and if we do it is another thing.

In passing, I would say that I don't disagree that we could see some increase in seat prices (as I think that some of our discounts are overly generous - including that for seniors from which I benefit) - and that some sort of research should be done on that (if we haven't done so it goes further towards the view that we are not well-run as a company) but JG's view that you could recover all of our losses via a hike in ticket pricing, based on an analogy with pricing for opera performances, is not really credible, as the two are totally different. I went to Glyndebourne for a performance last year and it was really good, and reasonable value at £70+ per seat for the relatively cheap seats (if I recall), but that was a one-off special occasion- no way would/ could I do that 23 times a year.

Increasing charges often results in higher profit margins per sale, but risks customer loss (churn) if perceived value doesn't justify the new price. Businesses can mitigate loss by communicating value, implementing small, incremental, or, in some cases, not informing customers at all, as price increases often go unnoticed.

RK - for a person who claims to be in business, Galty is surprisingly naive when it comes to tax and cost and impact of changes.

We just need someone to buy us, clear the debts and develop the stadium. (Including a big, warm supporters' bar under the south stand please.) We are a more attractive proposition than Wrexham were.

RK - my calculation was that we would need to raise, for ourselves, £2.8m to close our existing losses (just taking the actual 2025 loss). If you assume 8,000 attendance for 23 games (ie assuming that the increase in cost still allows us to sell out - in "Galtworld", not the real world) then for each seat you need £2,800,000 / (23 x 8,000) = £15.21 per ticket - then add 20% VAT on top of that, which gives £18.26 per ticket (or an extra £420 for a season ticket). You are right that I didn't make that clear, but that is my calculation - happy for anyone to pick holes in it but it really just makes the point of the magnitude of the price increase required and how unlikely it would be that we could do that without seeing a fall in crowds

Nick W, does that take into account that a fair chunk of increased ticket income would go to HMRC as vat? Only Gaity has made the assumption before that we keep it all.

"Drake has got his head so far up his own arse, that the lump in his throat is his nose".

The clue was when Drake was permitted to post “This is brilliant” with a link to a post that promoted his nomination whilst mocking others. The ESG should have acted on that but they’re best mates and had already proved they could behave outside of ethical norms so why not go for it?

JG - I don’t think the demand is that inelastic. Many people wouldn’t go with that much of a % increase, nor would you get people filling the spare seats at those prices on a part time basis. The football is so poor I’m toying with not going already.

Absolutely, Trig.

Stop posting that dirge Timmy

That's @ Timmy.

Biggles?

I suspect that Mr Galt sits with people who, like himself, are “considerably richer than you”- as such, whether he and his mates are willing to pay an extra £12 per ticket per game isn’t necessarily an indication of what the fanbase as a whole would do (and, by the way, even that would only raise approximately £1.8m even if you could sell every seat for every game at that higher price, so would still leave us needing to cut our budget by £1m). If you wanted to cover the full loss (still no increase in budget) you would need to raise prices by £18 per game, even assuming 100% sell outs- good luck with that…

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Paddington I know I’m a fool to be sucked in, at my age I should know better

Karen- I nearly bit has soon as he posted. I didn't because Colin said that if we ignored him he'd go away.