There are probably close to 50K who have real name recognition of us and a favourable attitude. I doubt half would name us as "their club" but they are a potential market in some ways, a lot of them will be children so you need 'nag-power' too. I doubt you'll make large sums from them but if you don't try to pull them closer then you'll get nothing from them.

21,000 of our 'fans' didn't go to Wembley? Seems unlikely.

Easy, Laurence. Sell shares in each seat. With our 50,000 fans, that’s 5.5 subscribers per 9,000 seats. Each would get just over 16 minutes of Plough Lane game time.

50,000 spending £400 per year? Are you a reincarnation of Richard Griffiths?

Galty - how do you get 50,000 fans into a 9,000 capacity stadium, please?

Well said KT2 - Why should Meadow's monthly donation subsidise the profitability of My Pie Man or the Pie Eaters? I am glad to see that there is a growing sense on here that the club needs to become more business like and profitable. On that note the Club possibly has around 50,000 fans (I'm defining a fan as someone who would name AFCW as their favourite football club and either attend in person or watch at least 1 match every couple of seasons on tv). That is an incredible and very loyal customer base. Now that the Club have started to look at increasing revenue and margins from beverage spend we need to look at how we can maximise the financial interaction that these 50,000 have with the club. If we could get to a point where each of these 50,000 fans on average spent just £400 per annum on home tickets, livestreaming, beverages, merchandise, competitions & prize draws etc etc we'd more than double our annual revenue which would put us on a par with Wrexham. There must be loads of ways to achieve that and I accept OI's point that they need to be low cost and relatively easy to implement - but they will be out there.

No big deal, really. MyPie know how popular they are and are trying to use it to their advantage. If they want to continue, they’ll have to pay a bit more to us. If they don’t, they will be replaced. Ball’s in their court.

Well if there are people waiting for a pitch,again suggests that those in charge should of been getting the best deals ,can see why we lose so much a season.

Major power outage in parts of Surrey. Hole in the ozone layer for tonight with so many BBQ going on straight away.

If the club's claim that there are plenty of vendors on the waiting list is true, and what I'm reading here about 'charitable' pitch rates is too, then I'm increasingly suspecting that Mypie have just had a gift wrapped golden goose (effectively subsidised by fans) taken away and so are chucking their toys, publicly on social media (douche move calculated to stir up fans?) and not for the first time. Well aware I have nothing like the facts, but if above assumptions are true then a) bravo the club and b) Mypie can do one frankly. You're not al Hamadi son.

Sorry Hash i don’t think today is your day.

The ticket fuck up at the start means that I no longer sit near people that I came to know at KM nor my brother and a mate. So OI learning makes no difference to me. It was so fucking basic .... left to right numbering is not the same as right to left numbering. And the club did NOTHING to fix it.

nick - agreed, as I said "monitor, review and tweak", I hope we now have people in place who do that.

Being charitable I suspect attractive deals were offered in order to make it a success in terms of the experience. Kicking off the fan zone with one kebab van would have felt a bit lame. No time like the present to review it and start increasing our margin.

nick - are you allowed to say what those pitches were, or is that confidential information? It would be fascinating to see how low they actually were…

OI it wasn’t the mistake that was the issue but the lack of action to rectify and address it over a four year period. The silly pitch prices were common knowledge, so you would have expected somebody in the club or DTB would have addressed it.

Everyone fucks up at their job sometimes, especially when starting out, which is why it is good to have mentors and eventually mentees.

Who signed the dodgy deals? Maybe different folk for different deals.

REPD, I suspect the bloke that went to Notts County was a bit useless!

Nicander. So it'll be worth paying an extra couple of quid then

JG - ah, yes, capitalism's holy grail - you give us money and we give you nothing.

Makes you wonder just how many awful deals we signed at the beginning of our time back at PL

Good to see that the club is working out that we need to make money out of everything if we are going to turn the stadium into the profit making asset that it clearly should be. The worrying thing is that there were no checks in place when the disastrous original pitch deal was done for the independent vendors. I am sure that some of you know how much the vans were paying, but if you don’t I think you would be amazed at the charity rates that were set.

I'm not sure exactly how easy the Ayn Rand Card would be (I had a long career of struggling to implement systems that salesmen/entrepreneurs told people were 'easy') but it certainly does sound like something worth investigating.

And as pointed out earlier, they make the club money, because people turn up with confidence they'll get a quick high-quality meal *and then buy 1-2 beers while they're there*.