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OK guys, so the We Are Wimbledon Fund has been relaunched (wearewimbledonfund.com) with an All For One campaign urging fans to help boost the first team playing budget as we return to League One. We’re probably going to need all the ££ we can get. Of course, this won’t be for everyone - but if you are in a position to contribute, and would like to, then every donation could help make a real difference. The initial target is to give Johnnie and Craig £250k for the January window, and that has to be a decent player or two. Maybe even the next Ali?! Anyway, the idea is that lots of small amounts soon add up over the six months so fingers crossed we can make this happen. There will be incentives to donate along the way. Keep your eyes on social media (X, FB, Insta, Bluesky and TikTok) and the website wearewimbledonfund.com and do hit me up with any questions (well, questions I may be able to answer, please).
1st Jul 2025 09:06:34 
[195.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
It's hard (in my mind) to think of another ground that has anything like what we have in terms of the food trucks zone - but then we don't typically get to see the home fans' experience.
11th Jul 2025 15:41:58 
[195.lo.gg.ed] 
Difficult to compare is my point - but as I said yesterday I'm all for sweating the asset more than it sounds like we were doing, it's about doing it well so we don't push people away.
So far only one van - MyPie are dissenting - and there are vendors on a waiting list to join in - why are people talking about all tbe vans disappearing 🤷‍♂️🤷‍♂️- too busy looking for something to clobber the club with I think
11th Jul 2025 15:35:44 
[172.lo.gg.ed] 
Fans - the club only ever ask the fans for money they never do anything themselves - yet when they do something like get us out of an unrealistic charitable catering contract - fans complain that could be the wrong thing to do 🤷‍♂️- hilarious
Went to the Oval a couple of times last year and the food concessions were very pricey. OK for an occasional treat but no way every other week (£20 for fish & chips, or thereabouts).
11th Jul 2025 15:28:01 
[18.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
I thought you meant this Archer [Link]
11th Jul 2025 15:26:20 
[87.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
Ok hands up if you saw this one coming [Link]
11th Jul 2025 15:19:18 
[195.lo.gg.ed] 
It's not about us so don't get excited about a new signing.
CW - thanks. I think vendors at PL next season can get away with £13 but not much more
11th Jul 2025 15:16:15 
[147.lo.gg.ed] 
Thought MyPie was pricey for what it was. They're not indespensible and other pie makers are available who are probably just as good
REPD-most meal combos seemed to cost between 10 and 15 quid when I went to international hockey recently, had a very tasty shawarma
11th Jul 2025 15:06:52 
[86.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
If the club is not hearing any complaints about what it's charging then it is probably pricing things too low. One pitch owner out of 4/5 complaining suggests that there is a bit of pain but most vendors will accept it. £240 a pitch seems way too low - has no one reviewed that in all the time we've been at PL?
11th Jul 2025 15:05:51 
[86.lo.gg.ed] 
The answer from the DTB isnt very reassuring on how they will ensure the revenue reported is accurate.
You know the cost of everything but the value of nothing
11th Jul 2025 14:55:17 
[5.lo.gg.ed] 
dave skinner
Club must be careful not to shoot itself in the foot
I totally support and applaud the professional business like stance taken towards the independent food retailers within the fanzone. The club needs to increase revenue and margins from every aspect of fan engagement and had questioned whether it was doing so. Not before time it appears to be doing exactly that. Excellent.
11th Jul 2025 14:52:22 
[31.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
It is a VERY fine balance - if we charge too little for the van pitches, they make the lion's share of the profit and AFCW get a few coppers. If we charge too much either (a) no vans turn up or (b) vans turn up to start with, but sell too little so stop coming. Without a good food offering, people will arrive later, reducing beer sales too. Sometimes you have to accept a lower profit on one thing (the vans) in order to retain the sales and profit on another (beer). Assuming that if the vans go, fans will switch to buying from the club's food stands would be a very BRAVE assumption!
11th Jul 2025 14:50:03 
[82.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
Archer IS back, Wicket in his first over.
11th Jul 2025 14:44:51 
[80.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
The £1 would barely cover costs as Woodruff points out. How many stewards are allocated to the food zone? True the trucks get fans into the ground at 1:30ish and they buy beer etc.. We've got to be commercially savvy on this and other areas, otherwise losses mount/player budget goes south
11th Jul 2025 14:32:57 
[31.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
I suspect we make just as little out of the exorbitant drinks prices. Similar prices to Young's etc outside, limited selection and nowhere to sit. Roll on a nice supporters' lounge underneath a bigger south stand - unlikely to be in my lifetime.
11th Jul 2025 14:31:46 
[176.lo.gg.ed] 
A few seasons back one of the Stella pop-up stands in the West concourse was openly pouring Stella out of supermarket cans into plastic glasses and charging pub prices.
Isle or Wight and Glasto vendor prices were £6k pitch and 30% of profits, they also had to use festival pay points, hence no cash purchases.
11th Jul 2025 14:31:28 
[87.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
The queue at the mypie outlet showed that his cheap muck was tasty and popular. Be interesting if he comes back and charges more per pie.
11th Jul 2025 14:30:54 
[5.lo.gg.ed] 
dave skinner
If it tastes good it will sell.
Forgive, not forgot
11th Jul 2025 14:29:58 
[147.lo.gg.ed] 
Blaming the heat
Forgot my ignorance, but how much would these food trucks charge punters at other similar venues?
11th Jul 2025 14:05:21 
[147.lo.gg.ed] 
£1 for every £10 spent going to the club is a poor deal for AFCW.
If what Woodruff says is true in that the club were only getting a £1 from each £10 spent at the food vans then a tidy profit must have been being made. Mass produced mash potato and peas will be muck cheap.and the pies not much more. Maybe he had it too good
11th Jul 2025 13:58:56 
[2.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
Agree with the principle of the increased food pitch charges, otherwise fans are effectively subsidising the vendors' matchday profits. It will boil down to implementation, but ultimately if it is indeed only Mypie that doesn't continue that will be extremely telling. Sounds like there are plenty of others looking to take their place.
11th Jul 2025 13:56:16 
[45.lo.gg.ed] 
Good bit of comms form the club that. Must admit I almost never buy food in the ground.
You can get a steak bake in greggs if people are that upset. Only ever had the pie from the ground caterers with the wimbledon badge stamped on it. Although it is annoying when someone turns up next to you with a box of pizza.😂
11th Jul 2025 13:55:47 
[82.lo.gg.ed] 
Bring back the tradition of burgers ,hotdogs,pies and wagon wheels, not the hipsters street food.
We'll see the outcome over the next few months. All parties need to make money whilst the fans get good quality and good choice. I guess by the end of the year we'll know if the new scheme works but the club need to be given freedom to try it.
11th Jul 2025 13:41:57 
[86.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
Dave - as I posted elsewhere, we are a business carrying a decent sized debt, which needs servicing, and it is clear some of the deals signed/set up by a previous employee may well have next to charitable, rather than adding profit to coffers with annuals reviews built in. Also Attendances are greater now too, so we should be entitled to more income from each pitch.
11th Jul 2025 13:39:39 
[89.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
How many times has Mr MyPie thrown his toys out of his pram?
11th Jul 2025 13:33:01 
[31.lo.gg.ed] 
Ex www.wup.me.uk - The home of WU
My pie being hung out to dry a bit by the club
11th Jul 2025 13:25:17 
[5.lo.gg.ed] 
dave skinner
Mr chips. Goode Green